diff --git a/features/announcement/impl/src/main/kotlin/io/element/android/features/announcement/impl/store/DefaultAnnouncementStore.kt b/features/announcement/impl/src/main/kotlin/io/element/android/features/announcement/impl/store/DefaultAnnouncementStore.kt
index a075c331cd..c51fc11f26 100644
--- a/features/announcement/impl/src/main/kotlin/io/element/android/features/announcement/impl/store/DefaultAnnouncementStore.kt
+++ b/features/announcement/impl/src/main/kotlin/io/element/android/features/announcement/impl/store/DefaultAnnouncementStore.kt
@@ -40,11 +40,11 @@ class DefaultAnnouncementStore(
         // NOT replay on first launch.
         // - Fullscreen.Space is disabled
         // - NewNotificationSound is opted in by AppMigration08
-        // - MultiAccount is opted in by AppMigration11
+        // - MultiAccount is NeverShown by default, AppMigration11 sets it to Show or Shown.
         val defaultStatus = when (announcement) {
             Announcement.Fullscreen.Space -> AnnouncementStatus.Shown
             Announcement.NewNotificationSound -> AnnouncementStatus.Shown
-            Announcement.MultiAccount -> AnnouncementStatus.Shown
+            Announcement.MultiAccount -> AnnouncementStatus.NeverShown
         }
         return store.data.map { prefs ->
             val ordinal = prefs[key] ?: defaultStatus.ordinal
diff --git a/features/migration/impl/src/main/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11.kt b/features/migration/impl/src/main/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11.kt
index 97bc5d24a4..71fc6a1d52 100644
--- a/features/migration/impl/src/main/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11.kt
+++ b/features/migration/impl/src/main/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11.kt
@@ -16,6 +16,7 @@ import io.element.android.libraries.sessionstorage.api.SessionStore
 /**
  * Ensure the multi-account announcement is displayed, but only on application upgrade,
  * and only if the user does not already have several accounts.
+ * In the other cases, mark the announcement as already shown.
  */
 @ContributesIntoSet(AppScope::class)
 class AppMigration11(
@@ -25,10 +26,8 @@ class AppMigration11(
     override val order: Int = 11
 
     override suspend fun migrate(isFreshInstall: Boolean) {
-        if (isFreshInstall) return
-
-        if (sessionStore.getAllSessions().size > 1) {
-            // The user already uses several accounts, no need to announce the feature
+        if (isFreshInstall || sessionStore.getAllSessions().size > 1) {
+            // New users, or users who already have several accounts, do not need to be informed about the feature
             announcementService.onAnnouncementDismissed(Announcement.MultiAccount)
         } else {
             announcementService.showAnnouncement(Announcement.MultiAccount)
diff --git a/features/migration/impl/src/test/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11Test.kt b/features/migration/impl/src/test/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11Test.kt
index 08bfd5b2ec..b8d45ace46 100644
--- a/features/migration/impl/src/test/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11Test.kt
+++ b/features/migration/impl/src/test/kotlin/io/element/android/features/migration/impl/migrations/AppMigration11Test.kt
@@ -18,14 +18,18 @@ import org.junit.Test
 
 class AppMigration11Test {
     @Test
-    fun `migration on fresh install should not invoke the AnnouncementService`() = runTest {
-        val service = FakeAnnouncementService()
+    fun `migration on fresh install should mark the announcement as dismissed`() = runTest {
+        val onAnnouncementDismissedResult = lambdaRecorder<Announcement, Unit> { }
+        val service = FakeAnnouncementService(
+            onAnnouncementDismissedResult = onAnnouncementDismissedResult,
+        )
         val migration = AppMigration11(
             sessionStore = InMemorySessionStore(initialList = listOf(aSessionData())),
             announcementService = service,
         )
-        // FakeAnnouncementService lambdas throw by default
         migration.migrate(isFreshInstall = true)
+        onAnnouncementDismissedResult.assertions().isCalledOnce()
+            .with(value(Announcement.MultiAccount))
     }
 
     @Test